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Bayern Munich lifted the Champions League trophy after beating PSG 1-Zero within the closing.© AFP
Bayern Munich are embroiled in a row with their Chinese followers simply days after their Champions League triumph, accusing supporters of “hurling abuse” over a public-relations marketing campaign gone incorrect. In the build-up to Sunday’s closing in opposition to Paris Saint-Germain, some supporters had been riled by the German membership’s endeavours to be endorsed by a Chinese boy band referred to as “Teens in Times”. The membership was accused of exhibiting desperation over a sequence of leaked on-line messages that sought to make contact with the band to earn its backing.
European soccer groups aggressively courtroom China’s rising center class, and Bayern’s profile on the earth’s most populous nation ought to have been given a lift by beating PSG 1-Zero for a treble of European and home titles this season.
But some followers felt Bayern’s social-media effort was demeaning to real old-school supporters, and so they made their emotions identified on the Twitter-like Weibo, the place Bayern have 4.2 million followers.
“Have you ever seriously evaluated the risks and consequences of cooperation (with the boy band)?” one fan wrote on Weibo.
“I am writing a letter of complaint to Bayern’s headquarters.”
Bayern, who’ve an workplace in Shanghai and say they’ve 110 million supporters in China, got here out combating in an open letter printed on Weibo.
“We really appreciate the fans’ support and understanding but it’s a pity that on the eve of this historical moment of the Champions League final some people made some unpleasant comments on Bayern’s Chinese social media page,” the assertion mentioned.
“We came to China to have closer communication with Bayern fans and fan clubs. However, distorting facts and hurling abuse at the club’s official platform should not happen among Bayern’s big family.”
Bayern’s response served solely to gasoline the anger of some Chinese supporters.
Promoted
“You have the cheek to blame the fans?” mentioned one typical reply on Weibo that was preferred 900 occasions.
“And you blame the fans for ‘not being grateful’?”
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