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Shipments of true wi-fi stereo (TWS) earbuds have skyrocketed in India, as they grew 723 p.c year-on-year in the third quarter of 2020, in accordance to analysis agency Counterpoint. Indian vendor Boat grew to become the market chief with a share of 18 p.c, whereas Xiaomi maintained its second place. The Chinese firm captured a market share of 16 p.c. Counterpoint believes that the entry of latest gamers together with OnePlus, Vivo, and Infinix in the TWS earbuds market has accelerated its development in the nation. The tradition of learning and dealing from dwelling due to the coronavirus outbreak has additionally helped enhance the demand for TWS earbuds.
As per the info shared by Counterpoint, Boat emerged because the main participant in the Indian TWS earbuds market in the third quarter. The New Delhi-based firm launched a listing of earbuds throughout worth segments through the quarter that helped enhance its market share to 18 p.c from the 10 p.c reported in the second quarter. Boat additionally managed to go away behind Realme that was main the market beforehand.
After Boat, Xiaomi got here second in the Indian TWS earbuds market in the third quarter. The market share of the corporate, nonetheless, dropped to 16 p.c from the 20 p.c reported in the second quarter.
Similar to Xiaomi, Realme additionally noticed a dip of 10 p.c in its market share that dropped to 12 p.c in the third quarter from 22 p.c reported in the second quarter when it was main the market. Counterpoint believes that the autumn in its market share was as a result of Realme launched no new merchandise in the third quarter.
After the highest three gamers, JBL got here fourth with eight p.c market share in the third quarter. This declined from 15 p.c in the second quarter. Increasing competitors and the expansion in shoppers demand for worth choices due to the financial slowdown are thought-about to be the 2 key components for the drop in JBL’s share in the TWS earbuds market.
Apple, which managed to dominate the market of TWS earbuds in the nation in 2019, got here fifth in the third quarter. The Cupertino large changed Ptron to restore its spot in the highest 5 gamers checklist through the quarter. Its quarterly market share additionally elevated to six p.c.
In phrases of the best-selling fashions in the TWS earbuds phase in the third quarter, Counterpoint claimed that the Redmi Earbuds 2C led the market, adopted by Boat Airdopes 441 and Realme Buds Q. The Realme Buds Air Neo and the Apple AirPods (2nd Gen) got here fourth and fifth, respectively.
“The smartphone OEMs have managed to carve a significant place for themselves in the segment by leveraging their already established brand awareness and sales channels,” mentioned Counterpoint analyst Shilpi Jain.
The enhance in the AirPods shipments in India and new launches in increased worth tiers boosted the common promoting worth of TWS earbuds in the nation for the primary time since 2019, in accordance to Counterpoint.
“Apple’s decision to not include wired EarPods with its new iPhone 12 series evidently helped it increase the demand for AirPods,” Jain mentioned.
Which are the perfect really wi-fi earphones below Rs. 10,000? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to through Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button beneath.
(This story has not been edited by Newslivenation workers and is auto-generated from a syndicated feed.)