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CAIT wrote a letter to the BCCI on Wednesday, opposing IPL title sponsorship.© AFP
Traders’ physique CAIT on Wednesday wrote to the Board of Control for Cricket in India (BCCI) elevating objections over the Indian Premier League’s title sponsor reportedly having stakeholders from China. In a letter to BCCI President Saurav Ganguly, Confederation of All India Traders (CAIT) acknowledged: “We are deeply pained to note that now Dream 11 has been chosen as sponsor of IPL 2020 which has Chinese company Tencent Global as one of the major stakeholders”.
“We are of the considered opinion that awarding sponsorship to Dream 11 is nothing but a bye pass route to neglect the sentiments and feelings prevailing among the people of India against China for its regular attempts to invade the interests of India,” acknowledged CAIT, which is spearheading the advertising and marketing marketing campaign to boycott Chinese gadgets.
Fantasy gaming platform Dream11 on Tuesday gained the Indian Premier League (IPL) title sponsorship rights with a bid of Rs 222 crore, altering Chinese mobile phone agency Vivo for a four and a half month deal.
Dream11 has been one among many IPL sponsors for just a few years now. Vivo and the BCCI suspended a Rs 440 crore-per-year deal for this season owing to the border stand-off between India and China.
The IPL, moved out of India due to the COVID-19 pandemic this yr, begins on September 19 throughout the UAE.
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There are certain questions on Chinese agency Tencent’s funding in Dream11, nonetheless one among many BCCI insiders conscious of the occasion acknowledged that it is decrease than 10 per cent.
Dream11 is an Indian agency based mostly by Harsh Jain and Bhavit Sheth.
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