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Dream11, market leaders in fantasy gaming house would be the title sponsors of the Indian Premier League (IPL) when it’s staged in UAE this 12 months. Dream11 had been awarded the rights for Rs 222 crore – a heavy discount of almost 50 percent of what Vivo had been paying for a similar rights (Rs 440 crore).
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“In the given circumstances, we are happy with the deal. These rights are only for four months and only for this edition of the IPL,” IPL Chairman Brijesh Patel stated.
Patel confirmed that Dream11 outbid two different bidders, each edu tech platforms – Byju’s (Rs 201 crore) and Unacademy (Rs 171 crore). It is learnt Tata group had been the opposite firm to precise curiosity.
Earlier, Chinese smartphone makers Vivo, who had agreed to select the IPL title rights for a whopping Rs 2199 crore for 5 years, 2018 onwards, determined to droop their partnership with the BCCI mutually. “The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020,” a BCCI assertion on August 6 learn.
Although no cause was spelt out by each the events, it’s understood the prevailing anti-China sentiment within the nation meant Vivo didn’t see enterprise sense in persevering with the deal and promote closely this 12 months.
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