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Facebook is testing a brand new ‘Short Videos’ function inside its app in a bid to money in on the TikTok ban in India and proposed ban in the US. This new function reveals up in the center of the News Feed and works in the same swipe-up method as was fashionable on TikTok. Facebook just lately launched Instagram Reels as its reply to TikTok’s recognition, and now it appears to be like to introduce the identical function into Facebook as properly. We aren’t positive in regards to the scope of testing for this function, however we had been ready to spot it on the most recent model of Facebook on an Android system.
Social media guru Matt Navarra first tweeted that the social media big is testing this new ‘Short Videos’ function contained in the Facebook app. This function could be very comparable to TikTok’s type of video format together with the swipe-up scroll for subsequent video. We had been ready to spot this function in our Facebook app as properly and it appears to be out there for Indian customers largely. However, it is probably not out there for all customers in India and Facebook may be testing it with a subset of customers earlier than rolling it out commercially. As talked about, we aren’t positive in regards to the scope of this rollout and it appears to be nonetheless in its testing section. We’ve contacted Facebook for extra readability and can replace this area after we hear again.
The ‘Short Videos’ part has a really TikTok-like interface, with likes and feedback positioned in the underside proper nook. There is a Create choice on the high and clicking on it for the primary time reveals a brand new Facebook Camera with an outline that reads, “Create and share short videos, and explore new ways to express yourself.” This new ‘Short Videos’ function permits you to add music to your recorded clip, pause and file similar to how TikTok allowed it, and share it in-app. Once posted, this video then reveals up in the ‘Short Videos’ part on Facebook.
This new ‘Short Videos’ function comes weeks after Facebook launched Instagram Reels as its reply to the TikTok ban in India. The app is now a ban in the US as properly, and creators on the TikTok platform may have to leap ship to different media to proceed creating content material and amassing followers. Facebook is trying to be that new residence for these creators, and a bunch of Indian creators have already begun creating content material on Instagram Reels and will now cross submit it on Facebook as properly.
In 2020, will WhatsApp get the killer function that each Indian is ready for? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to by way of Apple Podcasts or RSS, obtain the episode, or simply hit the play button under.
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