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Paytm was briefly eliminated final week from Google Play Store for violating the platform’s content material guidelines. While the monetary companies app was restored inside a number of hours, Paytm revealed a weblog put up saying that Google delisted the app because it did not adjust to its playing coverage. The put up additionally accused the tech large of “making policies which are over and above the laws” in India and implementing them “arbitrarily.” Now, Google has launched a press release refuting the claims saying, “offering cashbacks and vouchers alone do not constitute a violation.”
Paytm accuses Google on its insurance policies
In its weblog put up revealed on Sunday, Paytm provided a short background of why the app was faraway from Play Store. It mentioned that on September 11, it launched a UPI cashback marketing campaign known as Paytm Cricket League. Here, “users could collect cricket stickers & scratch cards to earn UPI cashback.” On September 18, Paytm obtained an e-mail from Google Play Support that mentioned the app had been delisted. “Your app contains content that doesn’t comply with the Gambling policy as it offers games with ‘loyalty’ (e.g. engagement or activity) points that (1) are accrued or accelerated via real-money purchases which (2) can be exchanged for items or prizes of real-world monetary value,” the e-mail acknowledged.
Paytm mentioned that this was the primary time Google had despatched a notification to the app relating to the UPI cashback and scratch card marketing campaign. The weblog put up acknowledged, “Contrary to accepted practice, we were not given any opportunity to respond to their concerns or put forth our views. We maintain that our cashback campaign was within guidelines, as well as all laws of the land. We did not break any rules and there was no violation. It is not related to gambling in any manner whatsoever.”
Paytm went on to state that the tech large owns Android working system, that’s utilized in over 95 p.c of smartphones in India. It mentioned, “Google, as a result, has enormous control over which apps you download through its Play Store policies. It also makes billions of dollars in advertising revenues from the Indian startups that make these apps. In many cases like maps, email, payments, shopping, cloud storage, etc, Google also has apps that compete with other apps, including, of course, the apps that are made by Indian startups.”
It added, “As a startup, we are running law-abiding businesses and building for India. Google and its employees are making policies which are over and above the laws of our country and are arbitrarily implementing them.”
Google’s response
Responding to the weblog put up, a Google spokesperson mentioned that beneath its new Play Store playing insurance policies, on-line casinos or unregulated playing apps that facilitate betting on sports activities aren’t allowed on the platform.
Here’s the total assertion:
“Offering cashbacks and vouchers alone do not constitute a violation of our Google Play gambling policies. Last week we reiterated our Play Store gambling policies. Our policies don’t allow online casinos or support any unregulated gambling apps that facilitate sports betting, including daily fantasy sports in India. We enforce our policies very thoughtfully to provide a safe and secure experience for consumers, while also giving developers the platform and tools they need to build sustainable businesses. In the case of repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently.”
While Paytm was listed once more on Google Play Store inside a number of hours, the Paytm First Games app is not obtainable for obtain by way of the net app retailer.
Disclosure: Paytm’s father or mother firm One97 is an investor in Gadgets 360.
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