IIIT- Lucknow launches new course on PG diploma in digital marketing

The Indian Institute of Information Technology (IIIT), Lucknow, has launched off-campus submit graduate diploma program in digital marketing. The length of the programme, set to start subsequent month, is one yr comprising two phrases. The final date for making use of for the course is September 20.

“Amid the Covid-19 pandemic when the need of the hour is to stay at home and yet be able to learn and work, this program will fulfil all needs of ambitious and enthusiastic learners,” stated director, IIIT Lucknow, Prof Arun Mohan Sherry.

“In this course, students will learn about the concepts of social media and social media analytics—which are considered the current buzz in the business world. Social media is now an essential part of any marketing strategy,” he stated.

Additionally, viral marketing and on-line popularity administration would improve the scholars’ profile thus making them competent in the world of digital marketing, he stated.

Prof Sherry additional stated, “For the first time, a technical institute of national importance is offering a program in digital marketing. This program is suitable for both full-time students who wish to build a strong foundation in this area and the working executives looking forward to upgrading their existing skills.”

A scholar with a Bachelor’s diploma in any self-discipline is eligible for the course. Final yr undergraduate college students may also apply. The choice course of includes screening and an interview.

Screening could be based mostly on the purposes despatched and the shortlisted candidates could be intimated for the non-public interview by e-mail. The analysis will probably be based mostly on the candidate’s communication expertise, analytical and problem-solving expertise, basic consciousness and area information, he stated.

“As an extra edge, the simulation-based pedagogy will provide meaningful learning in a diverse context,” he added.

This program will preserve the scholars up to date with the ever-changing applied sciences in the digital marketing area by serving to them in formulating e-strategies.