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Lakme Fashion Week (LFW) on Thursday introduced that the fashion showcase goes digital and season fluid for its 2020 version this October. The digital occasion shall be stay from October 21 to 25 on a excessive-tech digital platform specifically created for LFW. The interactive digital venue goals to host “state of the art curated shows” with prime expertise, e-commerce, participating digital content material and cyber networking. “With the first-ever digital edition, Lakme Fashion Week will be reinvented to continue to enable the business of fashion, create new experiences for audiences and put the spotlight back on the future of fashion,” Ashwath Swaminathan, Head of Innovations at Lakme mentioned in an announcement. As a response in the direction of the pandemic, which has impacted the fashion trade, LFW plans to help designers and artisans via a Virtual Showroom, connecting patrons and customers and producing demand for the trade’s progress.
Jaspreet Chandok, Head – Lifestyle Businesses at IMG Reliance mentioned the fashion trade right now wants a “conscious new direction” to maintain within the COVID-19 world. “We hope to create this space for the industry to thrive and flourish. With a digital platform, we will bridge gaps between national and international audiences and buyers while continuing to support and nurture the design community,” the assertion additional learn.
(This story has been revealed from a wire company feed with out modifications to the textual content. Only the headline has been modified.)
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