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Freshly infused with money from power drink large Red Bull, Brazilian membership Bragantino are searching for to observe within the footsteps of the beverage model’s most well-known franchise, Champions League semi-finalists Leipzig. Bragantino returned to the Brazilian first division this season after a 22-year absence, thanks largely to an $11.5-million funding from the Austrian firm, whose soccer secure now contains the New York Red Bulls and Salzburg, in addition to Leipzig. Based in Braganca Paulista, about 100 kilometers (60 miles) exterior of Sao Paulo, Bragantino had simply clawed their approach again into the Brazilian second division once they introduced a take care of Red Bull in March final yr.
The deal merged the membership with Red Bull Brasil, a franchise based by the corporate in 2007 that was taking part in in a state-level league in Sao Paulo.
Now often known as Red Bull Bragantino, the membership have been on a roll ever since.
“We were looking for a club with a good story, devoted fans and a strong connection with their home city. We were lucky to find all that and more in Bragantino,” stated the membership’s government director, Thiago Scuro.
Flush with Red Bull money, Bragantino constructed a group that simply gained the second division.
The modifications don’t cease there. They are renovating their stadium and overhauling the membership’s inner equipment.
“Red Bull took on Bragantino with the intention of raising the club’s level across the board,” Scuro advised AFP.
“We’ve had good results on the pitch. At the same time, we’re also working hard on management, on improving the club’s infrastructure.”
Global model
Founded in 1987 by Austrian businessman Dietrich Mateschitz, Red Bull launched its caffeine-loaded drink on the worldwide market in 1994, and has been charging into new enterprise areas at a fearsome tempo ever since.
The agency constructed distinctive identify recognition with excessive sports activities competitions such because the Red Bull Cliff Diving World Series and Red Bull Air Race, earlier than branching out into the extra conventional brand-building enterprise of soccer.
Red Bull-affiliated golf equipment “are independently managed in their home countries, but we have a lot of contact with each other — we share knowledge, methods and best practices,” Scuro stated.
Red Bull Bragantino introduced in top-line reinforcements this yr from Leipzig (Luan Candido) and Salzburg (Luis Phelipe).
They assembled a group of younger expertise for his or her return to top-flight soccer this season, led by former participant turned coach Felipe Conceicao.
In their first two matches, they battled two league giants to attracts: Santos and Botafogo.
They will probably be on the lookout for their first win towards Bahia on Sunday — two days earlier than Leipzig, contemporary off their quarter-finals upset of Atletico Madrid, face Paris Saint-Germain within the Champions League semis.
“We want to play aggressive attacking football, with a lot of intensity and technical quality,” stated Scuro.
“Brazil is a great country to sign young talent.”
Bragantino spent extra signing gamers this season than any first-division membership in Brazil besides reigning champions Flamengo.
But Scuro stated it isn’t only a matter of cash, or of in a single day success.
Promoted
“Our main goal for 2020 is just to stabilize the club in the first division,” he stated.
“It will be a medium-term process. I think in three years we’ll have the technical capacity to play at the same level as the major clubs, not because of money, but because of technical excellence, an established style of play and because we’re investing in young players who will improve every year.”
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