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Apple just lately held acquisition talks with podcast producer Wondery, which is seeking to promote itself for between $300 million and $400 million, in line with a report Friday.
Citing sources accustomed to the matter, Bloomberg studies Apple, Sony and two unnamed corporations are in discussions to purchase Wondery, producer of podcasts like “Bunga Bunga” and “Dr. Death.” Talks are ongoing, however the podcaster is seeking to seal a deal within the coming months.
According to podcast monitoring agency Podtrac, Wondery’s network attracts some eight million listeners a month. The producer holds rights to a slate of content material that may be reworked for mainstream media platforms, and is already utilizing its podcast lineup to develop greater than a dozen TV reveals, the report stated.
The agency additionally has ties to Apple, with one podcast, “WeCrashed: The Rise and Fall of WeWork,” being tailored for Apple TV+.
Music streaming chief Spotify, which is making an aggressive push into podcasting, is reportedly not excited by putting a bid.
The talks come amid a concerted effort from Apple to construct out its podcast choices, together with a rumored secure of authentic podcasts. In May, studies indicated that the tech large was seeking to rent a content material government to develop audio spinoffs of Apple TV+ reveals and authentic podcasts that might later be tailored to the subscription video service.
Apple has made podcast associated acquisitions previously, together with podcast search engine creator Pop Up Archive and, extra just lately, content material curation specialist Scout FM. It can also be stated to be on the hunt for unique rights to present podcasts.
Apple was a serious drive in establishing podcasting greater than a decade in the past (the time period is derived from audio content material made for consumption on iPod). After leaving the platform to develop organically, the iPhone maker in latest months has confirmed a renewed curiosity within the medium and is constantly updating its Podcasts app with new options.
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