Instagram has become one of the most popular social networks and an effective tool for promoting any business. Gaining followers, you can attract new customers not only to an online platform, like 22 Bet, but also to a local store. Since Instagram is a platform oriented for visuals, it’s essentially helpful for entrepreneurs who have beauty businesses. Use 6 useful apps to create a harmonious, attractive, and memorable Instagram Business Page.
Basics About Instagram Design- Instagram Business Page
You’ve probably seen that popular bloggers and promoted organization pages have beautiful, styled pages. This gives the user a sense of order and makes them want to come back to the page again. Here are some tips on how to make an Instagram account appealing to potential customers:
- Decide on a style. It’s better if all the posts create a sense of coherence, as if one is an extension of the other.
- Make navigation. You can place it in eternal posts. When there are more than 100 publications on the page, it’s hard to find the post or topic of interest, and this way everything will be in one place. Navigation is done by assigning thematic hashtags to posts. Make sure this hashtag is not already used in other accounts, otherwise there will be confusion. As an option, use your salon name with a themed prefix – #sunnysalon_brushes, #sunnysalon_manicures.
- Start a rubric. Do not only advertising services and a selection of work. Dilute it with helpful posts related to manicures or other procedures you offer.
Apphi Post- Instagram Business Page
This is a program for scheduling posts, delayed posting, and creating a harmonious feed without instant posting to Instagram.
Here are the main features of Apphi Post:
- Scheduling posts, stories.
- Tagging places or people.
- Setting a time to delete a post with confirmation in the form of a screenshot. This feature is good for time-limited shenanigans.
- Analysis of likes and comments to posted posts.
- Creating a carousel with a photo or video.
Here are additional features:
- Suggests a good time to post based on the day of the week.
- Helps you find hashtags with a demonstration of the number of uses.
- Can add multiple accounts and manage them from one app.
- Ability to publish simultaneously to Instagram, Facebook, and Twitter.
The app has a free plan and advanced packages for a fee. The plan determines which of the features of the app you can use.
The free plan allows you to schedule a feed and post up to 10 posts per month automatically. There is no time limit – you can not buy the paid package at all and always stay on Free, if you have enough of its features.
To get your post in the queue to be published, be sure to click on “upload” in the upper right corner of the Drag & Drop page before you leave the program. The main drawback to the Drag & Drop schedule is that you can only use this section of the menu for 14 days on the free plan. To extend the use you will have to pay for the subscription.
After the trial period, you can only post publications from the main page in the “Schedule” tab.
LightRoom
LightRoom is an application for processing photos and using ready-made presets. A preset is a set of settings for color correction, brightness contrast of the image. There are dozens of publicly available presets for LightRoom. To find them, type “Lightroom presets” into a Google search box.
LightRoom also allows you to tweak the balance, brightness and contrast in your photo yourself, but it’s the insertion feature of the presets that makes it different from other photo editors.
The program is free, but has premium features that pay separately. Most users say that for 1-2 social media pages, you can do just fine with the standard free access.
Snapseed
Snapseed is an app for editing photos, applying filters, text, adjusting balance and fixing flaws. To add a photo, click anywhere on the home page screen and select the photo you want.
The app has a compilation-tutorial of the most popular photo settings-be sure to check it out. Find this information by clicking on the three dots in the upper right corner of the home screen.
StoryLight
StoryLight is a program for creating covers of timeless stories. It can be used for free, but the choice of settings will then be limited. The app often has promotions that allow you to purchase an extended subscription at up to 50% off.
The home page of the screen immediately shows a selection of covers for eternal stories. If there is no caption on the selection, it means it is free, and if there is a price, it means it is purchased separately.
All the icons in the free sets can be edited. Absolutely everything can be changed – the background, icons, frames. To change the design, just click on any cover. The main disadvantage of the free package is the limited choice of background and icon settings.
StoryLab
A useful mobile app for designing stories and posts on Instagram. The app contains ready-made templates where you can add your own photos or videos, as well as overlay text and music. The templates themselves can be edited – move its parts, add some elements. Almost all templates are designed in a minimalist, understated style that allows you to create an aesthetic feed.
You can also pick up icons for eternal stories – the choice is large, but almost all of the decent options are included in the paid subscription.
Canva- Instagram Business Page
The Canva mobile app fully replicates the functionality of the web version. You can sign in with the same account and immediately access previously created designs or create new ones.
In the app, you can:
- Create stories.
- Create illustrations for posts.
- Create collages.
- Create animations.
- Apply filters to photos and edit them.
Those who used the desktop version might not feel comfortable at first, but after 1-2 times it is no longer difficult to navigate. Canva’s functionality is much wider than any of the applications described above – a lot of fonts, icons, hundreds of different templates are available. Even the free version covers almost all the needs of an Instagram user who wants to decorate his feed or Stories beautifully.