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Ashok Leyland desires to increase its international footprint within the LCV house with the newly launched Bada Dost, which relies on the corporate’s new ingenious platform that’s designed to spawn each left-hand drive (LHD) and proper-hand drive (RHD) fashions.
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Ashok Leyland plans to export the Bada Dost LCV to Sri Lanka, Bangladesh, Nepal, and Africa
Home-grown business car producer, Ashok Leyland, has launched a brand new mild business car (LCV) – Bada Dost, in India. It’s the corporate first LCV to be developed in-home and it is based mostly on an all-new platform that helps each left-hand drive (LHD) and proper-hand drive (RHD) purposes. One of the primary causes for that is that Ashok Leyland desires to increase its international footprint within the LCV house, and it plans to do this with the brand new platform. While the RHD fashions will go to markets like – Sri Lanka, Bangladesh, and Nepal, the LHD model might be exported to Africa.
Also Read: All-New Ashok Leyland ‘Bada Dost’ LCV Launched In India
Speaking to carandbike, Nitin Seth, COO, Ashok Leyland stated, “We have a vision to be in top 10 in the world. LCV is the global 70 per cent, and if you have to be in the top 10, you have to play a big role, in that 70 per cent. And if you have to play a big role in that 70 per cent, you need a range of products, which is right-hand drive and left-hand drive. Currently, India is RHD, and globally 80 per cent of markets are LHD. Our range is limited in LHD.” He additional added, “One of the restrictions for us to be in global top 10 was to have a global quality vehicle and to have it in LHD as well. What we are doing right now, is to launch a vehicle which will meet our global aspirations and take us to the next level to meet our vision.”
Also Read: Ashok Leyland Sees 32% Growth In August, Over July But Year-On-Year Sales Drop 31%
Ashok Leyland has introduced that it is going to be launching a brand new product based mostly on the brand new platform each three to four months, which is able to embrace merchandise for each home and worldwide markets. The new Bada Dost, and the next merchandise might be manufactured on the firm’s Hosur plant, close to Chennai. In reality, for the primary time, the corporate has put in a state-of-the-artwork, absolutely robotic cubing line on the facility that might be used to fabricate each LHD and RHD fashions.
Also Read: Ashok Leyland Introduces New Digital Solutions For Commercial Vehicles
Nitin Seth additionally stated, “The objective is to grow volumes by becoming a bigger player, and one of the ways to become a bigger player is to have more range of products. At the end, a customer wants choices, he wants more GVW, he wants more loading area, he wants multiple things. Similarly, we get a lot of demand from our export clients, saying ‘we need more vehicles’, ‘we want modern vehicles’.”
Also Read: Ashok Leyland Reports A Loss of ₹ 57 Crore In This autumn, FY2020
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The newly launched Ashok Leyland Bada Dost is available in two choices – i3 and i4, they usually include a greatest-in-class payload capability of 1,860 kg and 1,405 kg, respectively. Both fashions additionally are available two variants every LS and LX and have a number of purposes in items and passenger provider house. While home gross sales have already begun, Ashok Leyland will start exporting the car to RHD markets by finish of 2020, whereas exports to LHD markets will start between January and March 2021.
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