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Apple’s suppliers do not count on AirPods Max to increase their gross sales something like AirPods earbuds as a result of they imagine the over-ear headphones market section is just too area of interest, in accordance to a brand new report out as we speak.
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Taiwan-based Compeq and Unitech have been transport rigid-flex boards for AirPods and are mentioned to be supplying the printed circuit boards for AirPods Max too, in accordance to DigiTimes.
However, business sources mentioned the PCB suppliers do not foresee a big increase to their gross sales from AirPods Max, “reasoning that over-ear headphones are positioned as a niche segment with higher prices but smaller market scale compared to earbuds.”
The sources cited Canalys statistics displaying that the world’s quarterly shipments of true wi-fi stereo (TWS) earbuds got here to round 45 million pairs in third-quarter 2019, in contrast to 20 million for over-ear headphones.
The report notes that JBL, Sony and Bose are “firmly in the leader group” when it comes to market share for over-ear headphones. It’s price including that every one three supply headphones at a considerably lower cost level than Apple is focusing on with AirPods Max, which price $549.
Indeed, the worth has raised eyebrows and led some commentators to query Apple’s market technique for the headphones. Nevertheless, AirPods Max rapidly bought out once they had been unveiled on Tuesday, and are actually backordered till March in all colours.
(This story has not been edited by Newslivenation workers and is auto-generated from a syndicated feed.)
