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New Delhi:
Dream11 is the brand new title sponsor for the Indian Premier League (IPL) 2020 after Chinese smartphone-maker Vivo’s exit. The fantasy cricket league platform outbid corporations like Tata Sons, Unacademy and Byju’s to bag the sponsorship deal for the cash-rich league. IPL 2020 can be known as Dream11 IPL.
Significantly, Chinese firm Tencent has an estimated 11 per cent stake in Dream11, which bid Rs 222 crore for sponsorship rights.
Vivo and BCCI postponed their partnership for a 12 months amid anger and protests in India over Chinese investments after the border conflict with China in Ladakh.
The IPL begins on September 19 within the UAE after being delayed over the coronavirus.
The Mumbai-based firm has been related to cricket since 2008.
The Dream11 Fantasy sports activities league is a pay-to-play platform through which the participant selects a ‘dream’ facet for a payment. Part of the payment goes to the prize pot, an element to Dream11. The winner will get a prize pot.
The platform was based by Harsh Jain and Bhavik Patel. Harsh Jain is son of Anand Jain, an in depth enterprise and household affiliate of Mukesh Ambani.
The firm sponsored the Otago Volts within the first Champions League. It additionally sponsored the final season of the New Zealand Super Smash and the T10 Vincy Premier League within the Caribbean in May.
Dream11 had signed on MS Dhoni as a model ambassador and has sponsored BCCI and ICC occasions up to now.
There are some 30-odd fantasy platforms with model ambassadors like Virat Kohli and Virender Sehwag, Dream11 is seen to be the most important amongst them.
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