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Amazon is in unique talks with podcast startup Wondery a few potential acquisition, experiences The Wall Street Journal. Rumors earlier this month recommended that Wondery had additionally held talks with Apple and Sony Music Entertainment because it shopped for a purchaser.
Wondery is claimed to be searching for $300 to $400 million, and it’s recognized for well-liked true crime podcasts that embody “Dirty John,” “Over My Dead Body,” “Dr. Death.” Apple’s discussions have been in the early phases in November, but when Wondery is in unique talks with Amazon, Apple is probably going out of the operating.
A Wondery buy would have offered Apple with a library of authentic content material together with a supply for concepts that could possibly be become TV exhibits in the long run. Wondery is already engaged on TV exhibits primarily based on podcasts, together with a WeWork collection that may premiere on Apple TV+.
It’s potential that Wondery’s price ticket was too excessive for Apple, but when Wondery is bought by Amazon, Amazon might be one other severe competitor in the podcasting area alongside Spotify. According to The Wall Street Journal, Amazon is aiming to push additional into podcasts.
Apple too has been aiming to higher compete with Spotify when it comes to podcasts, and rumors have recommended that Apple is trying to purchase authentic podcasts. Apple has been searching for podcasts that could possibly be tailored into Apple TV+ content material, and it additionally plans to create podcasts that may augmnet its TV exhibits.
Apple has already bought podcasting firms. In 2017, it purchased Pop Up Archive to enhance search, and in early 2020, it purchased podcasting service Scout FM, which turns podcast exhibits into radio-style stations.
(This story has not been edited by Newslivenation workers and is auto-generated from a syndicated feed.)