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Reported by Bloomberg, Apple has apparently held talks to acquire Wondery, the podcasting network behind standard podcasts like “Dirty John” and “Dr. Death.” According to folks acquainted with the matter, it might be the biggest podcasting acquisition but.
Wondery is looking for $300 million to $400 million in a doable sale, stated the folks, who requested not to be recognized as a result of the negotiations are ongoing.
Apple is one among 4 firms which have held talks about shopping for Wondery. Spotify has additionally had talks about buying the podcasting network however has reportedly dropped out of the race.
Apple and Sony are two of at the very least 4 firms which have mentioned a take care of Wondery, in accordance to one of many folks. Though Spotify Technology SA has been essentially the most aggressive purchaser of podcasting firms over the past two years, the Swedish audio large has pulled out of the working, stated two folks with information of the talks. A deal is anticipated in coming months, however there is no assure that the discussions will not crumble.
Wondery is without doubt one of the largest unbiased podcasting networks with a month-to-month viewers reaching greater than eight million folks. Apple is already working with the studio on a challenge for Apple TV+ that can observe the story of WeWork.
It’s doable that the worth tag might scare off some would-be bidders, particularly for the reason that podcasting trade remains to be pretty small. But Wondery has a pipeline of podcasts that might be became tv collection and different content material. It’s already creating greater than a dozen TV exhibits based mostly on its podcasts, together with a program for Apple concerning the rise and fall of WeWork.
Apple has not too long ago put lots of focus into authentic content material for its Podcasts app. In addition to searching for acquisitions like Wondery, the corporate has additionally been working to create podcasts that pair with its authentic programming on Apple TV+.
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