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Apple has employed Josh Elman, a former venture capitalist at Greylock Partners, to work on the App Store with a selected give attention to app discovery. Elman introduced his new role on Twitter this afternoon, saying that he’s “excited to get to build ways to help over a billion customers and millions of developers connect.”
As Bloomberg explains, Elman led early investments in Discord in addition to the precursor to TikTok throughout his time as a venture capitalist at Greylock Partners. He additionally served because the vice chairman of product on the inventory-buying and selling app Robinhood till final yr.
According to Elman’s LinkedIn profile, he solely began at Apple this month. He spent over 9 years at Greylock Partners and has served as a board observer at Nextdoor and Musical.ly, in addition to a board member at Houseparty, Medium, SmartThings, and extra.
The report explains that Elman will give attention to app discovery at Apple:
Elman’s role will give attention to app discovery for clients, he mentioned in a press release Monday. He’ll step again from investing and the company boards that he serves on, which incorporates the communications app Discord and the running a blog web site Medium.
His expertise figuring out and investing in apps that later turned hits might assist Apple higher promote software program in its app retailer, which generated virtually $54 billion in income for the corporate in fiscal 2020. Elman’s presence might additionally enhance relationships with builders, which has turn out to be strained over the past yr or so.
Elman’s expertise with HouseParty and SmartThings is especially notable. SmartThings was acquired by Apple competitor Samsung, whereas HouseParty is owned by Epic Games. Apple is presently engaged in a very public authorized battle with Epic Games over the App Store.
Lead picture through J.D. Lasica
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