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Irish lawmakers implementing European Union directives are proposing new laws that may require streaming companies, together with Apple TV+, Amazon Prime Video, and Netflix, to host at the least 30 % European content material or face being shut down throughout the EU.
These clauses of the “General Scheme of the Online Safety and Media Regulation Bill” come in response to the overwhelming quantity of U.S.-centric content material on video streaming companies. The regulation, if ratified, would require all streaming companies to function at the least 30 % content material that could be labeled as “European Work.” A brand new Irish Media Commission would oversee the administration of the regulation for the whole EU and decide if streamers are assembly their obligations.
The proposal, and its potential risk to Apple TV+ in explicit, was highlighted by journalist Adrian Weckler on Twitter, who identified that the Irish Minister for Tourism, Culture, Arts, Gaeltacht, Sport, and Media Catherine Martin has particularly taken intention at Apple TV+:
Minister Catherine Martin says Apple TV+ has to have minimal 30computer European content material or govt will shut it down throughout Europe.
(— Same new legislative invoice, implementing EU directive.)
— Adrian Weckler (@adrianweckler) December 9, 2020
Other video streaming companies, corresponding to Netflix, produce a extra balanced library of content material in Europe, and would subsequently discover it a lot simpler to fulfill the required quota. Out of the 42 motion pictures and collection on Apple TV+, there has solely been one European present to date, British comedy “Trying.” Apple would wish so as to add 17 extra European packages merely to fulfill the required quota, with out including any additional non-European exhibits.
Curiously, the Q&A printed alongside the proposed laws states that “European Work” is broader than strictly EU content material, which can afford streamers some flexibility. This signifies that video content material produced in the United Kingdom, for instance, which has now left the EU, would nonetheless be counted as “European Work.” Trying was a British Apple TV+ collection produced by BBC Studios, so it might nonetheless be eligible in direction of Apple’s “European Work” quota.
In spite of this, the overwhelming majority of upcoming content material for Apple TV+ continues to be U.S.-centric. If carried out, the laws will pressure Apple to closely make investments in European content material for Apple TV+ or pull the service out of the EU totally.
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