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Apple’s Beats by Dre model is right now asserting a brand new collaboration with Tokyo-based design label AMBUSH to launch glow-in-the-dark Powerbeats earphones.
The special-edition Powerbeats, conceived by AMBUSH co-founder and artistic director Yoon Ahn, are pale inexperienced with a distinguished crimson Beats “b” emblem and smaller “AMBUSH” branding. In the darkish, the principle our bodies of the earphones and the cable linking them glow inexperienced.
Yoon Ahn, the co-founder and artistic director for Tokyo-based label AMBUSH®, is understood for her non-traditional, unisex designs that elevate every-day objects and merge collectively surprising components of streetwear, jewellery, luxurious style and the native subcultures of her metropolis. With this partnership, Yoon was impressed by the artistic spark that may come out of your nocturnal facet — particularly when dwelling in a metropolis like Tokyo, which involves life at evening with a selected power.
Aside from the glow-in-the-dark capabilities, the AMBUSH Powerbeats themselves are in any other case equivalent to plain Powerbeats, providing 15 hours of battery life, IPX4 sweat and water resistance, an Apple H1 chip for sooner setup, pairing, and switching, Fast Fuel charging that provides one hour of playback with simply 5 minutes of charging, and extra.
As with different Powerbeats fashions, a brief USB-A to Lightning cable is included, however the AMBUSH mannequin additionally features a distinctive Beats and AMBUSH co-branded ripstop pouch for storing and carrying the earphones.
Alongside the launch of AMBUSH Powerbeats, Beats is launching a brand new advert marketing campaign that includes Afro-fusion artist Burna Boy and his music “Way Too Big.”
AMBUSH particular version Powerbeats shall be out there beginning tomorrow at apple.com, Dover Street Market, choose Nordstrom shops, and nordstrom.com. They shall be priced at $199.95, a $50 premium over the usual Powerbeats.
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