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Centre's Advisory For Advertisers For Online Gaming, Fantasy Sports On TV

The tips can be efficient from December 15 this yr (Representational)

New Delhi:

The Ministry of Information and Broadcasting on Friday issued an advisory on ads on on-line gaming and fantasy sports activities in all personal satellite tv for pc TV channels directing advertisers to offer disclaimers that such video games contain monetary threat and no folks below the age of 18 will participate in them. These tips can be efficient from December 15 this yr.

“No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18, engaged in online gaming for real money winnings or suggest that such persons can play these games,” the Ministry of Information and Broadcasting mentioned within the advisory addressed to all personal satellite tv for pc TV channels.

The ministry mentioned that each such gaming commercial should carry the disclaimer, “This game involves an element of financial risk and may be addictive. Please play responsibly and at your own risk.”

The ministry additional mentioned that such a disclaimer ought to occupy a minimum of 20 per cent of the area within the commercial.

The ads shouldn’t current “online gaming for real money winnings” as an earnings alternative or another employment choice, the ministry additional mentioned.

The ministry additional directed the TV channels that the ads shouldn’t counsel that an individual engaged in gaming exercise is in any far more profitable as in comparison with others.

Newsbeep

The Ministry of Information and Broadcasting, together with the Ministry of Consumer Affairs and Ministry of Electronics and Information Technology convened a stakeholders consultative assembly on November 18 with Advertising Standards Council of India (ASCI), News Broadcasters Association (NBA), Indian Broadcasting Federation (IBF), All India Gaming Federation (AIGF), Federation of Indian Fantasy Sports (FIFS) and the Online Rummy Federation (ORF).

After dialogue and session, it was agreed that ASCI would problem an acceptable guideline for the good thing about the advertisers and broadcasters to make sure that the ads are clear and shield shoppers.

The tips efficient from December 15 had been issued after this consultative course of.

(Except for the headline, this story has not been edited by NDTV employees and is revealed from a syndicated feed.)

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