Coca-Cola is shutting down Odwalla juice -

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The firm made the decision “given a rapidly shifting marketplace and despite every effort to support continued production,” John Hackett, president of Coca-Cola’s (KO) Minute Maid enterprise unit, which incorporates the corporate’s juice manufacturers, stated in a press release emailed to CNN Business.

“This decision was not made lightly,” he added.

Coca-Cola acquired Odwalla in 2001. It has been assessing Odwalla’s enterprise for the final a number of years, based on an organization spokesperson, who added that the choice to discontinue the model is in a roundabout way associated to the coronavirus pandemic. Health-conscious shoppers are much less interested by smoothies than they was, she defined.

Still, the choice “comes at a time when it is more important than ever to evaluate where we can improve efficiencies in our business and operations,” Hackett stated within the assertion.

The information, which was first reported by The Wall Street Journal, comes as meals corporations are reducing again on their product choices throughout the pandemic as a way to make their operations extra environment friendly and meet rising demand for his or her hottest objects. Coke CEO James Quincey outlined an analogous tactic this spring.

“We’re focused on maximizing system efficiency by ruthlessly prioritizing to deliver on core [products] and key brands,” he stated throughout an April convention name discussing the corporate’s first quarter monetary outcomes.

“The less complexity there is in [the supply chain], the greater the chance for success,” Quincey added throughout a separate name with members of the media in April. He famous that throughout the early days of the pandemic, “focusing in on the largest brands,” like Coke, Coke Zero, Simply and Minute Maid, was a profit to shoppers.

Odwalla merchandise had been delivered to retail areas through a fleet of about 230 refrigerated vehicles — one instance of how sure merchandise can introduce problems into an organization’s provide chain. The beverage firm is dissolving that distribution community, as effectively.

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