Coffee drinkers are living in a golden age, where they have a wide choice of excellent coffees. These products come from many parts of the world and have a range of desirable features. The coffee you are passionate about probably has an intriguing story behind its production. With custom coffee packaging, you have the opportunity to tell all about your brand and what makes it so special. You can do this with packaging that locks in the freshness and looks good on the store shelf or the computer screen.
Whether you concentrate on your product’s story or vibrant colors and high-definition graphics, flexible packaging can make your coffee and tea stand out from the competition. Ample space on the container lets you inform customers about the uniqueness of your brand. The front and back of stand-up or lay flat pouches and side panels provide room for inspiring information about a product that you care about.
Differentiate Your Brand
When customers have so many choices, you want to give them a good reason to choose your specialty coffee or tea. It could be that your brand comes from a special area of the world, or that it is produced by artisanal standards. Connected packaging helps differentiate your brand in multiple ways:
- With an attractive mix of colors
- With an appealing narrative
- With innovative customer engagement
- With options for personalization
- With the ability to ensure authenticity
It is no surprise that today’s customers are looking for integrity in the products they purchase. With packaging that makes use of sterilized QR Codes, customers can track your product’s journey through the supply chain. This enables them to feel confident about such important matters as authenticity and the security of food items. It bolsters your company’s integrity and offers a higher level of assurance for buyers.
Customer engagement is also vital as it allows your clients to add value to each purchase. The versatility of flexible packaging allows you to ramp up your marketing strategy with promotions, loyalty rewards, points, discounts and personalized content.
Eco Friendly Solutions
Most customers today care about the natural world and want the reassurance that their products have sustainability in mind. This is particularly true for aficionados of coffee, who are often looking for coffee that is grown in ways that protect the natural world. With this customer profile, it is important that the packaging carries on this sensitivity to the environment. By using quality recyclable pouches, you announce to everyone that you are part of the solution and not the problem.
Going green is a choice that permeates every aspect of bringing your product to market. Flexible packaging uses fewer natural resources than other packaging options. It uses less energy to produce and transport, and it also helps cut down on food waste, one of the largest contributors to greenhouse gas emissions.
Today’s customers care about many things when they buy coffee. They want to know that the product is safe and that it contributes to a better world. The right packaging sends this message to new and established clients.
