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In 2019 Toyota launched the Glanza premium hatchback which was a rebadged Maruti Suzuki’s Baleno. Now, it is gearing as much as launch the subsequent cross-badged product, the Vitara Brezza-based Toyota Urban Cruiser this festive season,
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The Maruti Baleno-based Toyota Glanza was launched in India in June 2019
It was in 2017 that Toyota Motor Corporation and Suzuki Motor Corp formally entered a partnership for joint growth of merchandise and expertise sharing. However, within the final three years, we have not seen any main growth on that entrance. For the preliminary section, that they had determined to check the waters with one thing easy, which led to the launch of Toyota Glanza. Essentially a re-badged Maruti Suzuki Baleno, the Glanza was launched to function a stable entry-degree product for Toyota, contemplating the Etios vary had turn into out of date. But was the Glanza capable of serve its function? Also, now that Toyota is about to launch its first subcompact SUV, the Toyota Urban Cruiser, the re-badged model of the Maruti Suzuki Vitara Brezza, the query that arises is, will it do any higher?
Also Read: New Toyota Subcompact SUV To Be Named Urban Cruiser; Launch This Month
Now, this isn’t the primary time that we’re seeing such a partnership in India. In truth, the Renault Nissan Alliance has been following this technique of product and platform sharing for years now. Some of the largest examples embrace the Renault Pulse which was primarily based on the Nissan Micra and the Nissan Terrano which was primarily based on the Renault Duster. In each circumstances, the supply product, that’s Nissan’s Micra and Renault Duster have been extra profitable than their counterparts. And Toyota had the same expertise with the Glanza.
Also Read: Toyota Glanza Review
Since the launch of the Toyota Glanza, the corporate has offered over 26,000 items of the hatchback in India, whereas in the identical interval Maruti Suzuki offered over 1.5 lakh items of the Baleno. In truth, since its launch, Maruti Suzuki has offered over 7.four lakh items of the Baleno. While that is more likely to embrace the 26,000 items equipped to Toyota to be offered because the Glanza, even so, actually by way of gross sales there is no such thing as a competitors right here. And Toyota knew that. Unlike Maruti Suzuki, which gives an array of variants for the Baleno, Toyota selected to supply solely the highest-spec G and V trims, that are at par with the upper-spec Zeta and Alpha variants of the Baleno.
Also Read: Post COVID Up To 60 Per Cent Of Glanza Customers Are First Time Toyota Buyers
Toyota even managed to maintain the worth of the Glanza marginally decrease than the Baleno. Of course, each provided CVT computerized choices together with a gentle-hybrid variant, however by limiting itself to the highest-spec trims, Toyota was attempting to create a distinct segment for the Glanza and managed to promote a median of two,200 items a month. To provide you with a perspective, that is greater than triple of what was the mixed common gross sales of the Etios Liva and Etios Cross for a similar interval.
Also Read: Toyota Glanza Vs Maruti Suzuki Baleno: What’s The Difference?
In phrases of styling and options, there are actually no variations between the 2 vehicles apart from the model emblem. However, Toyota does supply higher after-gross sales service packages. Compared to the Baleno’s 2 years/40,000 km commonplace guarantee, the Glanza comes with a three years/1,00,000 km guarantee. Also, whereas each supply prolonged warranties of as much as 5 years, in case of Baleno it is once more restricted to 1,00,000 km, whereas for Glanza the guarantee goes as much as 2,20,000 km. So, with the Glanza, Toyota has focused these prospects who’re in search of a product just like the Baleno however with the robust after-gross sales companies of Toyota. And it seems like the corporate is proud of the area of interest it has created for the product.
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As for the upcoming Urban Cruiser, Toyota shall be positioning it as a compact, city SUV, and an entry level into Toyota’s famed SUV household. Like the Baleno, the Vitara Brezza too has accomplished wonders for Maruti Suzuki, making it the nation’s largest SUV maker purely by way of volumes and Toyota will surely need to replicate that success with the Urban Cruiser. And this time across the classes from the Glanza experiment will definitely assist Toyota make a stronger influence.
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