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Teslaquila, the Tesla -branded liquor that co-starred in CEO Elon Musk’s controversial April Fool’s Day joke in regards to the automaker submitting for chapter, has arrived.
The automaker now lists Tesla Tequila (a bit totally different from the unique Teslaquila branding) on its web site. The tequila — described as a “small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves,” is housed in a handblown glass bottle formed within the electrical cost image. Oh, and it prices $250.
Celeb-produced tequilas are nothing new — and are sometimes profitable. Casamigos, the tequila model co-founded by George Clooney, was acquired by Diageo in a deal that valued the corporate as much as $1 billion. Tesla Tequila may be first liquor offered by an automaker. The liquor is produced by Nosotros Tequila, in response to the corporate.
The tequila first popped up in April 2018 when Musk tweeted a picture of himself handed out towards a Tesla Model 3 “surrounded by “Teslaquilla” bottles, the tracks of dried tears nonetheless seen on his cheeks.” In the picture, Musk is holding a cardboard signal that reads “bankwupt.”
Later that yr, Tesla filed an software with the U.S. Patent and Trademark Office to trademark “Teslaquila.”
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