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Flipkart has launched a brand new 2GUD Local characteristic that appears to carry widespread offline retailers and procuring malls on-line, for purchasers throughout India. The 2GUD Local expertise is now accessible on Flipkart’s refurbished items platform, 2GUD. The new 2GUD Local expertise will showcase single model and multi-brand shops via long-format movies coupled with partaking narratives on the app. 2GUD Local’s first digital occasion is with KLM Fashion Mall in Bengaluru, and it’s scheduled to kick off at 4pm (IST) in the present day.
2GUD Local will assist offline shops, manufacturers, and procuring locations to create a digital footprint by serving to them with cataloguing assist, shopper fulfilment, promoting, and advertising and marketing, Flipkart says. The 2GUD app will host the primary 2GUD Local expertise in the present day with KLM Fashion Mall in Bengaluru, whereby clients will get an opportunity to store sarees ranging from Rs. 399. The in-store expertise will likely be provided on-line via long-format movies shot inside retailer premises by influencers, coupled with partaking narratives and conversations. The first 2GUD Local occasion will start at 4pm (IST) on Friday.
2GUD Local primarily lets shoppers store from widespread native shops just about. Flipkart says that it’ll present KLM Fashion Mall and different future companions with an extra channel for gross sales in addition to entry to new geographies for shopper acquisition. KLM Fashion Mall was awarded the ‘Affordable Store of the Year’ by Times Icon and is understood to present value-driven provides all year long. 2GUD Local first occasion with KLM Fasshion Mall will likely be held via the 2GUD app and cellular website.
Flipkart had introduced the launch of social commerce on the 2GUD app in July. The new characteristic permits clients to expertise uninterrupted video procuring by following digital influencers and protecting a tab on the most recent style developments, gadget critiques, magnificence ideas, and extra. This new video feed is populated by a number of influencers hand-picked by Flipkart throughout completely different classes and matters. 2GUD claims to cowl greater than 600 product segments and provide each new and refurbished merchandise.
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