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Alphabet’s Google mentioned on Friday it might prohibit web sites and apps that use its promoting know-how from operating advertisements on “dangerous content” that goes in opposition to scientific consensus in the course of the coronavirus pandemic. The world’s largest search engine up to date its coverage because the well being disaster has continued to rage all through the United States, and digital promoting giants like Google and Facebook have confronted calls to do extra to clamp down on misinformation.
Content not allowed to earn cash from advertisements embody debunked conspiracy theories, such because the notion that the novel coronavirus was created in a Chinese lab as a bioweapon, that it was created by Microsoft founder Bill Gates, or that the virus is a hoax, Google mentioned in a press release.
Google already bars advertisements with dangerous content material like “miracle” well being cures or which promote the anti-vaccination motion. It additionally prevents advertisements from operating on writer content material that encourages these subjects.
Google’s new coverage will even bar advertisers from creating their very own advertisements that promote coronavirus conspiracy theories.
Google permits solely sure establishments to run advertisements concerning the coronavirus pandemic, together with authorities organizations and healthcare suppliers, to forestall actions like price-gouging on medical provides.
© Thomson Reuters 2020
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