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US expertise large Google went on the offensive on Monday towards an Australian plan forcing digital giants to pay for information content material, telling users their private knowledge could be “at risk”.
Australia introduced final month that companies resembling Google and Facebook would have to pay information media for content material.
The measures will embody fines value tens of millions of {dollars} for non-compliance and drive transparency across the algorithms that the companies use to rank content material.
Google is combating a rearguard motion to stop the measures from kicking in – and been accused by Australia of spreading “misinformation”. On Monday, it informed users in a brand new homepage pop-up that “the way Aussies use Google is at risk” and their search expertise “will be hurt” by the modifications.
Google, in an open letter, claimed it might be compelled to hand over users’ search knowledge to information media firms and provides them info that may “help them artificially inflate their ranking” above different web sites. Google says it already companions with Australian information media by paying them tens of millions of {dollars} annually, suggesting the modifications may put its free companies “at risk”.
“Rather than encouraging these types of partnerships, the law is set up to give big media companies special treatment and to encourage them to make enormous and unreasonable demands that would put our free services at risk,” the letter states.
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