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A report by ET Auto means that Harley-Davidson is trying to kind an alliance with Indian two-wheeler firms in a bid to keep up its presence within the nation amidst rumours of an exit.
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An alliance between a overseas and Indian two-wheeler firm just isn’t a brand new idea
Few US-primarily based have discovered success in India. GM had a mean run within the nation earlier than winding up utterly, Ford needed to kind an alliance with Mahindra to maintain its India enterprise going and now a report by ET Auto means that iconic American bike producer, Harley-Davidson, is trying to have an alliance with Indian two-wheeler producers in an effort to proceed having a presence within the nation. The report means that Hero MotoCorp and Classic Legends are entrance-runners for this tie-up. To provide you with a perspective, TVS already has an alliance with BMW whereas Bajaj has a tie-up with KTM and subsequently, Husqvarna together with Triumph Motorcycles as nicely.
Also Read: Harley-Davidson May Exit India Due To Poor Sales
The concept behind this alliance might be to assist Harley-Davidson to promote bikes within the mid-measurement section, with the upcoming Harley-Davidson HD 350 and perhaps new fashions sooner or later. Being a world firm, Harley is prone to be snug partnering with an Indian firm on this case. Plus, Hero MotoCorp provides good manufacturing functionality together with large attain throughout the size and breadth of the nation. At current, Hero caters to bike segments until 200 cc. Partnering with Harley-Davidson could open up alternative for Hero to maneuver up the displacement scale, into premium mid-measurement bike section. It may show to be an excellent match for each firms.
Also Read: Harley-Davidson To Streamline New Model Strategy
Also, Mahindra-owned Classic Legends, makes for an excellent choice too as its paln of catering to a distinct segment trendy-traditional section with the Jawa bikes might be a match for Harley’s target market in an analogous section, with its mid-sized bikes.
Also Read: Hero MotoCorp Ready To Partner With Harley-Davidson
In reality, earlier this yr, in February 2020, Pawan Munjal, MD and CEO, Hero MotoCorp was quoted saying that Hero is open to a partnership with Harley-Davidson and mentioned that ‘The sooner it occurs, the higher will probably be for everybody.”
In case, Harley does exit India resulting from falling gross sales, the choice will probably be consistent with “The Rewire” technique outlined by Harley-Davidson’s Chairman, President and Chief Executive Officer, Jochen Zeitz. The new technique will give attention to about 50 markets, primarily in North America, Europe, and components of Asia Pacific that characterize the “majority of the company’s volume and growth potential.”
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Source: ET Auto
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