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Hundreds of Harley-Davidson homeowners organised a national protest trip to precise solidarity with H-D sellers in India.
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Harley-Davidson India homeowners specific solidarity with dealerships with ‘Dark Ride’
Harley-Davidson homeowners gathered throughout 14 cities in India to precise solidarity with the reason for Harley-Davidson sellers within the nation, and the Harley Owners Group (H.O.G.) carried out ‘Dark Rides’ on Sunday, November 22, 2020. The Harley-Davidson Dealers’ Association, together with Harley Owners Group (H.O.G.), and supported by the Federation of Automobile Dealers’ Associations of India (FADA) took out rides throughout Ludhiana, Chandigarh, Dehradun, Lucknow, Delhi, Gurugram, Jaipur, Indore, Bhopal, Raipur, Kolkata, Bengaluru, Mumbai and Guwahati, to lodge a protest and assist the sellers’ trigger.
Also Read: Harley-Davidson India Dealers Considering Legal Options
“The move to close Harley-Davidson operations would cause huge losses to dealers in India who have invested crores in the business. The common consumers who have bought the bike would lose out to the riding experience they bought the bike for,” stated Deepesh Tanwar, former H.O.G. Director, who in assist of the sellers, resigned from the directorship. “The common consumers who have bought the bike would face difficulties in getting spare parts and services,” he added.
Also Read: Harley-Davidson To Continue India Operations January 2021 Onwards
In September, Harley-Davidson introduced that the model has determined to discontinue its gross sales and manufacturing operations in India, however that the model will proceed to stay in India, however with a distinct enterprise mannequin. Subsequently, Harley-Davidson assured its clients and introduced final week that it has signed a partnership and distribution settlement with Hero MotoCorp, which can supply a clean transition for Harley riders. The partnership with Hero is to include promoting and servicing Harley-Davidson bikes, promoting components and equipment, in addition to normal merchandise, using gear and attire by means of a community of brand-exclusive Harley-Davidson sellers and Hero’s present dealership community in India.
Also Read: Harley-Davidson Decides To Discontinue India Operations
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The present Harley-Davidson sellers say that they’ve been provided compensation, however which they are saying is ‘unreasonable’ and at the moment are attainable authorized choices. Before saying the modified marketing strategy in India, as a part of ‘The Rewire’ technique introduced by Harley-Davidson’s new CEO Jochen Zeitz, Harley-Davidson had the biggest pan-India footprint of sellers amongst premium bike manufacturers. It’s additionally the primary premium bike model to have arrange store in India in 2009, and by 2020, Harley-Davidson has over 33 dealerships throughout India.
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