Amid the continuing disaster, the OTT platforms have seemingly grow to be the popular place for producers to release their completed initiatives and actor Harsh Varrdhan Kapoor isn’t stunned by the rise in the quantity of films choosing a digital route.
He says, “Good that it’s happening because now it’s all about the chatter. It’s all about what people are saying about the film. The box office is no longer that much of benchmark. It’s not that a film made so much money so it must be good. It’s a different way of judging now.”
Looking on the brighter aspect of the scenario, Kapoor opines that getting an OTT release means one is on the world stage and competing with content material everywhere in the world.
“It’s like playing at the World Cup as opposed to playing at Ranji Trophy. That’s the way I look at doing films. I want people and my friends from all over the world should be able to watch my work,” he explains, including that he is very much open and doesn’t assume that his films ought to release in a theatre.
“Anyway, the films I like to do, my sensibilities are a little bit off beat. So, I don’t have that obsession that my films have to release in a theatre. I don’t think that my film has to make this much money and sell this many tickets. For me, that’s not what it is about. I honestly think the box office collection is a reflection of people’s desire to want to go see a film, it doesn’t reflect the quality of the film,” he elucidates.
However, he is fast to say that there are a lot of who’re nonetheless eager and like a theatrical release for his or her films.
“Even even before the lockdown happened and theatres were shut, I was doing a lot on OTT platforms. I’m doing a web film, a cameo in AK vs AK, again a web project, and I’m in talks for another such digital project. Bindra biopic will release in theatres,” shares Kapoor.
Talking about how his movie, Bhavesh Joshi Superhero (2018) , acquired a new lease of life when it landed on an OTT platform, the actor says that the standard of a movie is mirrored by how lengthy individuals speak concerning the movie after its release.
“It’s all about the longevity of the film and how deeply it affected them. If 10 lakh people watched Bhavesh Joshi, then at least seven lakh were affected by it to the point that they keep asking for a sequel. No one remembers the weekend collection. I don’t really care about theatrical releases. Nothing for me can outweigh my freedom to do what I want and the way I want to do. No amount of money and no amount of validation from people,” Kapoor concludes.