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The HBO Max app shall be accessible beginning Tuesday on Amazon Fire TV units, Amazon Fire tablets, and Fire TV Edition good TVs, WarnerMedia has introduced. This solves one of many greatest ache factors for the almost six-month-old streaming service HBO Max, as Amazon’s Fire TV platform is the most well-liked media streaming gadget within the US. And you may not even to obtain it — the present HBO app on Fire TV will robotically replace to grow to be the HBO Max app.
More importantly, HBO Max shall be suitable with Alexa. That means you may merely open the HBO Max app by saying “Alexa, find HBO Max” into the included Alexa Voice Remote or any paired Echo gadget in your family. You may even play HBO Max exhibits instantly, for instance: “Alexa, play Game of Thrones.” HBO Max sequence and flicks can even be included in Fire TV search outcomes, for those who ask “Alexa, find comedies” or “Alexa, find dramas”.
The HBO Max Fire TV app can be making it simpler to log in. You can use your current HBO credentials, or your Amazon credentials, for those who subscribe to HBO by Prime Video Channels. And lastly, you may even join HBO Max instantly within the new HBO Max Fire TV app.
With this, HBO Max solves one among its greatest front room ache factors. (It nonetheless does not provide 4K or HDR, however that is one other matter altogether.) Roku stays as a maintain out, with the dispute reportedly persevering with over promoting gross sales on HBO Max’s future ad-supported tier that’s anticipated to launch someday in 2021. Together, Amazon and Roku make up over 70 % of the media streaming participant market.
Currently accessible solely within the US and a few US territories, HBO Max had 8.6 million lively subscribers on the finish of September, based on WarnerMedia mother or father AT&T. Only 3.6 million are direct paid subscribers although, with the remaining having access to HBO Max by wholesale agreements corresponding to included with a pay TV supplier.
Since its launch in May, the streaming service has struggled to transform even its current HBO subscribers over to HBO Max. Those who pay for HBO on TV are eligible free of charge entry to HBO Max, which in any other case prices $15 per 30 days. HBO Max has a nominal complete of 28.7 million subscribers, together with HBO on TV members, however these additional ones have not bothered to activate their HBO Max account.
“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” WarnerMedia’s head of gross sales and distribution Tony Goncalves stated in a ready assertion. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favourite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
Amazon’s vp for leisure units and providers Marc Whitten added: “We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalised recommendations. We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV.”
HBO Max is presently unique to the US. It is scheduled to launch in 2021 in elements of Europe and Latin America. There aren’t any plans for different nations, together with India, with WarnerMedia stating that it’s going to proceed working with current companions for now. In India, WarnerMedia has ties with Netflix, Amazon, and Disney+ Hotstar.
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