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Honda goes ‘used’ in a brand new approach. The Japanese automaker has lengthy marketed its seller community’s licensed pre-owned (CPO) fashions on its HondaCertified.com website, however now, it is increasing these choices to non-licensed, pre-owned automobiles, too. The firm claims it is the first mass-market automaker to take this step. The transfer is a part of an effort to higher goal younger and first-time consumers who’re going through rising new-car costs and searching for options. According to Dan Rodriguez, National Auto Remarketing Manager Certified Pre-Owned at Honda, the automaker sees “…the used-vehicle marketplace as a great opportunity to create new relationships for the Honda brand and our dealers. It also helps that the reputation of Honda for quality and reliability makes our vehicles more prized in the used-vehicle market.”
HondaTrue Certified automobiles are all late-mannequin automobiles which were inspected, cleaned and given a guaranty (7 years/100,000 miles for the powertrain and up to 5 years/86,000 miles for non-powertrain protection) together with different advantages together with roadside help and concierge service. Conversely, these ‘common’ used cars, vehicles and SUVs are being added to Honda’s website stock with out going by that vetting and certification course of, and they are often older — up to 10 earlier mannequin years. The upside, after all, is that such automobiles needs to be cheaper to buy than their CPO equivalents.
Shoppers will not give you the chance to purchase these automobiles on-line, however the automaker says that the model’s shopping for device will let prospects “complete most of the purchase process… in a digital fashion.” This follows the auto business’s pattern towards enabling customers to full extra of the car choice and shopping for course of digitally — a development that has dramatically accelerated throughout the coronavirus pandemic to facilitate safer, extra comfy shopping for experiences.
Only Honda-brand used automobiles are eligible for these listings and sellers have to already preserve their CPO listings on the website so as to add their common, uncertified stock. According to Rodriguez, there are not any further charges or prices related for sellers or customers and all franchise companions concerned in Honda’s CPO program are routinely in a position to take part. The first of those non-CPO listings went dwell final week.
The concept of looking for a non-licensed Accord, Civic, CR-V or Ridgeline on a website referred to as “HondaCertified.com” is counterintuitive, however Honda has taken steps to counter potential confusion by differentiating listings by way of filters and callouts. Rodriguez says, “… this will evolve and be streamlined as the program progresses.” The website presently defaults to show CPO car listings, however consumers can isolate for uncertified used automobiles individually, as properly.
As for searching for non-CPO fashions from Honda’s luxurious model, Acura, Honda’s Rodriguez tells Roadshow, “We’re currently focusing on the launch of used vehicles for the Honda brand… but Acura will be following the same path in the coming weeks.”
(This story has not been edited by Newslivenation employees and is auto-generated from a syndicated feed.)