(File picture: Reuters)
MUMBAI: Fast-moving shopper items (FMCG) main Hindustan Unilever Ltd’s (HUL’s) flagship skin care brand for girls Fair & Lovely will now be known as Glow & Lovely.
“Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition,” the corporate stated on Thursday.
The males’s vary of Fair & Lovely will be referred to as Glow & Handsome. HUL stated the following step in evolution of its skin care portfolio is to have a extra inclusive imaginative and prescient of constructive magnificence.
Every week in the past, the corporate had stated it can cease utilizing the phrase ‘Fair’ within the brand identify Fair & Lovely.
“We are making our skin care portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty,” stated HUL chairman and managing director Sanjiv Mehta.
Earlier, Johnson & Johnson introduced that it’s going to exit the equity cream class in India and the Middle East as protests have grown over the problem of gender discrimination and stereotyping following the dying of George Floyd within the United States.