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The IPL is scheduled to begin on September 19.© AFP
Fantasy cricket league platform Dream11 has been named title sponsors for the Indian Premier League (IPL) 2020, after the Board of Control for Cricket in India (BCCI) and Chinese smartphone-makers Vivo suspended their contract for this 12 months. Dream11 outbid companies like Tata Sons, Unacademy and Byju’s to bag the title sponsorship deal for the cash-rich league. Dream11 bid Rs 222 crore for the sponsorship rights, IPL chairman Brijesh Patel talked about. Unacademy had bid Rs 210 crore, Tata Sons Rs 180 crore and Byju’s had bid Rs 125 crore.
Vivo and BCCI postponed their partnership for one 12 months due to the prevailing India-China border stand-off. Under the handle Vivo, BCCI have been receiving Rs 440 crore per 12 months.
BCCI president Sourav Ganguly had talked about after the suspension of sponsorship contract with Vivo, that it was not a financial catastrophe.
“I wouldn’t call it a financial crisis. It is just a little bit of a blip,” Ganguly talked about.
“BCCI, it’s a very strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips,” he had talked about.
“You keep your other options open. It is like Plan A and Plan B.”
The IPL was initially scheduled to begin on March 29, nonetheless was postponed due to the coronavirus pandemic.
Promoted
The occasion will now get underway on September 19. But due to the rising number of COVID-19 situations in India, this season of the IPL could be carried out inside the United Arab Emirates.
(With inputs from PTI)
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