[ad_1]
The IPL is scheduled to start on September 19.© AFP
Fantasy cricket league platform Dream11 has been named title sponsors for the Indian Premier League (IPL) 2020, after the Board of Control for Cricket in India (BCCI) and Chinese smartphone-makers Vivo suspended their contract for this 12 months. Dream11 outbid corporations like Tata Sons, Unacademy and Byju’s to bag the title sponsorship deal for the cash-rich league. Dream11 bid Rs 222 crore for the sponsorship rights, IPL chairman Brijesh Patel mentioned. Unacademy had bid Rs 210 crore, Tata Sons Rs 180 crore and Byju’s had bid Rs 125 crore.
Vivo and BCCI postponed their partnership for one 12 months as a result of prevailing India-China border stand-off. Under the cope with Vivo, BCCI have been receiving Rs 440 crore per 12 months.
BCCI president Sourav Ganguly had mentioned after the suspension of sponsorship contract with Vivo, that it was not a monetary disaster.
“I wouldn’t call it a financial crisis. It is just a little bit of a blip,” Ganguly mentioned.
“BCCI, it’s a very strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips,” he had mentioned.
“You keep your other options open. It is like Plan A and Plan B.”
The IPL was initially scheduled to start on March 29, however was postponed as a result of coronavirus pandemic.
Promoted
The match will now get underway on September 19. But as a result of rising variety of COVID-19 instances in India, this season of the IPL will likely be performed within the United Arab Emirates.
(With inputs from PTI)
Topics talked about on this article
[ad_2]
Source hyperlink