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BCCI wanted to determine a new title sponsor for the 2020 Indian Premier League after Chinese smartphone maker Vivo India’s sponsorship was suspended for this model. After some deliberation, the sponsorship rights had been awarded to Dream XI, which is a frontrunner inside the fantasy gaming home. Dream XI agreed to pay BCCI Rs 222 crore for the rights, which is sort of half the amount (440 crore) that Vivo was paying.
With the league set to start out out on September 19, the new logo for the IPL was revealed. The 2020 model will occur in UAE and the new logo featured the new title sponsor Dream XI. IPL on its official Instagram deal with shared a picture of its new logo with hashtag #Dream11IPL and requested the followers for his or her opinions.
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The image of the new logo was moreover shared for defending champions Mumbai Indians on Instagram. They open their advertising marketing campaign on September 19 in direction of last yr’s runners-up Chennai Super Kings.
A few days up to now, IPL launched the deal with Dream XI and as well as talked in regards to the company’s rising presence in sports activities actions in India.
“The IPL Governing Council has announced Dream11 as the new Title Sponsor of the 2020 edition of the Indian Premier League. Dream11 (Sporta Technologies Pvt. Ltd) is an Indian company based in Mumbai, Maharashtra,” the official IPL launch stated.
“Dream11’s association with sports has grown over the years and it is presently partnering a total of 19 sports leagues along with 6 Indian Premier League Franchises.”
IPL chairman Brijesh Patel acknowledged that Dream11’s affiliation with the league will help enhance engagement of the followers with IPL.
“We welcome Dream11 on board as Title Sponsor for the 2020 edition of the IPL. Dream11 upgrading their association from an Official Partner to Title Sponsors is a great testament to the brand IPL. Dream11 as a fantasy sports brand will only grow the engagement of the IPL with its fans. As a digital brand it will give them leverage to create exciting online engagement for fans sitting at home and watching the matches. We look forward to delivering great value to Dream11,” Patel was quoted as saying inside the launch.
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