Apple has been slapped with a 10 million euro ($12 million) fantastic by Italy’s antitrust watchdog for unfair business practices associated to its iPhone advertising and marketing within the nation.
Specifically, Apple is being charged for deceptive claims in promotional messages about how deep and the way lengthy iPhones could be submerged in water with out being broken.
In advertising and marketing supplies associated to iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Apple mentioned its iPhones had been water-proof at a depth of between one and 4 meters for as much as 30 minutes, relying on the mannequin.
However, in keeping with the nation’s competitors regulator, the messages didn’t make clear that the claims are solely true beneath particular circumstances, for instance throughout managed laboratory checks with the usage of static and pure water, and never within the regular circumstances of use by shoppers.
The regulator additionally took concern with Apple’s guarantee phrases, which don’t cowl harm attributable to liquids. The authority thought of it inappropriate to push an “aggressive” business follow highlighting water resistance as a characteristic, whereas on the identical time refusing to offer post-sales guarantee help if the iPhone fashions in query undergo water harm.
This is not the primary time Apple has fallen beneath the radar of Italy’s antitrust watchdog. In 2018 Apple was fined 10 million euros (about $11.5 million USD) for “planned obsolescence” of its smartphones, following the regulator’s investigation into experiences of iPhone battery slowdowns.
(This story has not been edited by Newslivenation employees and is auto-generated from a syndicated feed.)