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On Monday, Diageo (DEO), the British spirits firm that owns the model, introduced the event of a paper-based spirits bottle produced from sustainably sourced wooden. The plastic-free packaging is anticipated to debut early next year.
Diageo’s bottle was developed as a part of a partnership with enterprise administration firm Pilot Lite. The two launched Pulpex Limited, a sustainable packaging know-how agency that can also be working with companies similar to Unilever (UL) and PepsiCo (PEP) on paper bottles, Diageo said Monday in a press launch.
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