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It’s not getting a full redesign: The firm is simply including the phrase “breakfast” — as a substitute of dinner — to encourage Americans to begin their day with neon orange tacky noodles.
The firm hopes the brand new “breakfast” label may take away among the disgrace that is related to dad and mom serving their youngsters easy-to-make non-breakfast meals within the morning.
“These last few months have not been easy, and the struggle is real for parents with kids who are picky eaters,” the corporate mentioned in a press launch, including that “56% of parents have served their kids Mac & Cheese for breakfast more often during Covid-19 related state lockdowns than previous months.”
The firm launched a giveaway to advertise the brand new search for the noodles. To promote its new marketing campaign, Kraft will give away a limited-edition “Breakfast Box” this week. The packing containers will embody a mug, “a placemat for kids to color while the mac & cheese is being prepared,” and “a magnet with breakfast topping suggestions, like crumbled sausage, bacon or scrambled eggs,” in response to the press launch.
So Kraft desires dad and mom so as to add meals they might usually serve their youngsters as breakfast meals as toppings to their mac and cheese.
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