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Maruti Suzuki’s Mobility & Automobile Innovation Lab (MAIL) initiative will give start-ups a chance to work on know-how and options that may be utilized in real-world enterprise situations.
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Maruti Suzuki’s MAIL initiative assist start-up co-create revolutionary options for auto {industry}
Maruti Suzuki India has introduced opening entries for the fifth spherical of its Mobility & Automobile Innovation Lab (MAIL) initiative. The firm is inviting start-ups to take part on this revolutionary programme, which is able to give them a chance to work on know-how and options that may be utilized in real-world enterprise situations. First launched in January 2019, the MAIL initiative has up to now engaged with 18 start-ups in the earlier 4 rounds. Out of these 18, four firms are present process acceleration with Maruti Suzuki India.
Also Read: Maruti Suzuki Partners With IIM Bangalore To Incubate Tech Start-ups For The Automobile Sector
Talking about the initiative, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India stated, “We are extremely delighted to have completed two years of collaborating and promoting the start-up fraternity through our MAIL program. We have successfully engaged with 18 start-ups and have enabled 10 POCs. As a next step, in the fifth cohort, we look forward to engaging with more start-ups with innovative ideas for the automobile industry. Entrepreneurs with disruptive ideas, especially in light of the ongoing pandemic situation, can apply for the fifth cohort of our MAIL initiative.”
Also Read: Maruti Suzuki Collaborates With Five Start-Ups To work On Innovative Auto Solutions
For this initiative, Maruti Suzuki has partnered with GHV Accelerator, an Indo Japanese early-stage seed fund, which is able to assist them establish start-ups which have an revolutionary and customer-oriented answer. The start-ups that get chosen via this MAIL programme, will get a chance to undertake paid proof of idea (PoC) with the firm to co-creates technological and digital options for the car {industry}. Maruti Suzuki has already enabled 10 PoC up to now.
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The intention right here is to assist these start-ups develop industry-ready options for any stay case throughout enterprise features like – Marketing & Sales, Engineering, Service, Production, Logistics, Warehousing, Spare Parts and Accessories. The start-ups additionally get a chance to implement their revolutionary options and validate them for enterprise readiness. As on at the moment, Maruti Suzuki has onboarded two startups as enterprise companions.
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