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It’s a rinse-and-repeat cycle: Once clients end their coffee or tea, they return their mug to a McDonald’s restaurant or designated drop-off level. The mugs are washed and readied for the subsequent buyer.
But there is a catch: Customers must pay a small deposit, the actual quantity to be decided, for the mug. They’ll get the a refund as soon as they return the vessel. The program is not necessary: The eating places taking part in the pilot program may also proceed to serve drinks in disposable cups.
That’s dangerous for the planet. It’s additionally dangerous for the photographs of huge firms that wish to sign to clients that they care about the atmosphere.
In 2018, McDonald’s dedicated to discover a extra environmentally pleasant cup as a part of the NextGen Cup problem, which known as for concepts and funded prototypes. In the United Kingdom, McDonald’s has began to ship recycled cups to particular services that separate the supplies out. And final 12 months, about 30 McDonald’s areas in Germany began utilizing the deposit system to supply reusable mugs.
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