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The Indian cricket crew practice in Australia forward of their upcoming fixtures© Twitter
The Board of Control for Cricket in India (BCCI) on Tuesday introduced its partnership with MPL Sports, the athleisure put on and sports activities merchandise model from Mobile Premier League, India’s largest esports platform, as the brand new package sponsor and official merchandise associate for the Indian Cricket Team. Under the newly-inked strategic partnership, MPL Sports has entered right into a three-year settlement from November 2020 to December 2023. MPL Sports’ affiliation with the BCCI will start with India’s upcoming tour of Australia, 2020-21, which can see Team India sporting the brand new jerseys.
“The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally,” stated BCCI secretary Jay Shah in an official BCCI launch.
The senior women and men and the Under-19 groups are additionally part of the deal for the brand new kits.
Promoted
Apart from Team India jerseys, MPL Sports will even promote licensed Team India merchandise. MPL Sports will provide the jerseys and its wide selection of Team India merchandise to followers at reasonably priced costs.
“We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India,” stated BCCI president Sourav Ganguly.
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