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Netflix is testing out a programmed linear content material channel, just like what you get with normal broadcast and cable TV, for the primary time (by way of Variety). The streaming firm will nonetheless be streaming mentioned channel — it’ll be accessed by way of Netflix’s browser-based web site — and it will likely be initially out there in France solely, having rolled out to pick out areas on November 5, with plans to broaden to extra of France via December.
The channel is known as Netflix Direct, and is completely out there to subscribers of the common Netflix streaming service. It will present TV exhibits and motion pictures from France, the U.S. and different areas, chosen from Netflix’s present content material library. The reasoning behind the launch in France in specific, in line with the streaming big, is that a lot of viewers in the nation have a tendency to love watching programming with out having to pick out what it’s particularly they’re going to look at subsequent.
Netflix beforehand launched a check of a software that offered that — a “Shuffle” button that might play stuff it thinks you’d like at random from its advice trove. That was particular person per customers, nonetheless — whereas the brand new Netflix Direct method is a fastened slate of programming that’s the identical for everybody who tunes in, far more like conventional TV.
For all its strengths, Netflix undoubtedly doesn’t have the identical means to channel surf or primarily veg out and let the TV take away any resolution fatigue, so this might be the reply to that. It’s undoubtedly an attention-grabbing experiment for Netflix, however we’ll see if it catches on or expands to extra geographies with totally different viewing preferences.
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