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Home grown digital monetary companies agency Paytm on Sunday charged web large Google of “arm-twisting” and forcing it to roll again a UPI cashback marketing campaign which is authorized in India.
Google mentioned that providing cashbacks and vouchers alone don’t represent a violation of Google Play playing insurance policies and in case of repeat violation its might even terminate Google Play developer accounts.
Paytm in a weblog alleged that Google Pay has been operating related cricket-based promotions “but a different set of rules apply to Google’s own apps”.
Google had blocked Paytm on its Play retailer following a coverage replace on September 18, forward of the IPL cricket match, to disallow apps that help any unregulated playing however restored the cellular app after a number of hours after it rolled again the marketing campaign.
Paytm mentioned that it was compelled to adjust to Google’s mandate to take away the UPI cashback and scratch playing cards marketing campaign to get re-listed on the Android Play Store.
“Offering both is legal in India, and cashback was being given following all rules and regulations set by the government,” Paytm mentioned.
When contacted, a Google spokesperson mentioned that providing cashbacks and vouchers alone don’t represent a violation of our Google Play playing insurance policies.
The spokesperson mentioned that final week Google reiterated Play Store playing insurance policies which bars on-line casinos or help any unregulated playing apps that facilitate sports activities betting, “including daily fantasy sports in India”.
“We enforce our policies very thoughtfully to provide a safe and secure experience for consumers, while also giving developers the platform and tools they need to build sustainable businesses. In the case of repeated policy violations, we may take more serious action which may include terminating Google Play Developer accounts. Our policies are applied and enforced on all developers consistently,” Google spokesperson mentioned.
Paytm mentioned that its gaming subsidiary, Paytm First Games can conveniently do a paid promotion on Google-owned YouTube however it’s not allowed to do the identical commercial on the Paytm app as per Google Policy.
“We have been prompt and responsible in solving Google’s concerns and comply with their directions. Google’s recent action on the delisting of the Paytm app because of a UPI cashback campaign is unjustified. We reiterate that our cashback campaign was within guidelines, and there was no violation,” Paytm mentioned.
It added that as a rustic India mustn’t beholden to such tech giants.
The digital funds agency alleged that it was “arm-twisted” by the search engine main to adjust to its biased app Play Store insurance policies “that are meant to artificially create Google’s market dominance.”
Paytm within the weblog mentioned that Google Pay has began its Tez Shots Campaign which clearly says, “Score Runs to earn assured rewards worth up to Rs 1 lakh” at the start of this cricket season itself.
The Tez Shots contributors who qualify for a fortunate draw by which they get assured tickets as much as Rs 1 lakh with any qualifying fee, Paytm mentioned in a weblog.
“Presumably, such cashback campaigns of Google Pay are not in breach of play store policies, or maybe they are, but a different set of rules apply to Google’s own apps,” the digital funds agency mentioned.
Paytm mentioned that it launched a marketing campaign on September 11 the place customers may gather cricket stickers and scratch playing cards to earn UPI cashback.
The supply was relevant on recharges, utility funds, UPI cash transfers, and including cash to pockets and on September 18 at 11:30 AM, the corporate acquired the primary e mail from Google Play Support informing that the Paytm Android app had been delisted.
Vijay Shekhar Sharma-run digital funds agency alleged that it was not given any alternative to reply to their issues or put forth views.
“We maintain that our promotional campaign was within guidelines, and there was no violation. It was also not related to gambling in any manner whatsoever,” Paytm added its weblog.
Paytm mentioned the Google Play Support staff had written to them on three occasions–on August 20, August 28 and on September 1, with some issues on a separate matter of Paytm First Games’ promotion by the Paytm app for some alleged earlier “policy violations”.
“While we strenuously disagreed with the allegation that we are breaching the policy (and we disagree with the policy itself too), we immediately complied with the diktat that barred us from promoting our gaming subsidiary,” it acknowledged within the weblog.
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