Play’n GO, a pioneer in casino game development, has teamed up with leading betting company William Hill to bring the popular online slot game Book of Dead to land-based casinos across the UK.
This partnership allows gamblers to play Book of Dead at numerous fixed odds betting terminals (FOBT) within William Hill’s well-known physical locations. The game is currently available in about 100 of William Hill’s establishments, and there are plans to roll it out to all locations shortly.
William Hill, a significant player in the gambling industry, operates over 5,800 FOBTs in more than 1,450 shops across the UK. Play’n GO’s advanced technology made this retail launch possible, which successfully brings their high-quality digital slots into the engaging world of land-based casinos. This implies that any game from Play’n GO’s impressive portfolio of over 300 games could be introduced to land-based casinos.
UK players can look forward to the debut of future hits such as Boat Bonanza and Legion Gold in the retail sector. With Play’n GO continuously pushing the boundaries of what’s possible, the potential for online and offline casino experiences is vast.
Game features
Book of Dead online is renowned for its captivating bonus features, which add an extra layer of excitement to this popular slot game. Let’s delve into the thrilling details:
- Free spins. Unlock the possibility of 10 free spins by landing three or more scatters on the reels. Prepare yourself for an exhilarating adventure as the reels come alive with potential wins.
- Combined scatter/Wild symbol. The Tomb acts as a wild symbol, substituting for other symbols to complete winning combinations, and doubles as a scatter symbol. This dual functionality enhances your chances of landing big successes and keeps you on the edge of your seat.
- Expanding symbols. Brace yourself for the mesmerizing Expanding symbol feature that can activate during the bonus Free Spins round. A single symbol is randomly chosen, and when it lands on the reels, it extends to cover the entire reel and possibly even more. Experience the thrill as the expanding symbols pave the way for incredible payouts.
- Gamble. For the risk-takers among us, the Gamble Feature adds an extra element of excitement. After any win, you can trigger the Gamble Feature, where you will be offered the choice of picking a card suit or color. Guess correctly, and you can double or even quadruple your winnings. However, a wrong guess will cost you everything you’ve won. The decision is yours to make.
With these fantastic bonus features, any Book of the Dead casino offers an immersive and rewarding gaming experience that will keep you entertained for hours. Get ready to embark on an exciting journey filled with free spins, expanding symbols, and the chance to test your luck with the Gamble Feature.
Convergence of iGaming and traditional casino gaming
William Hill’s UK Gaming Director, Ian Millman, has expressed his enthusiasm for the launch of Book of Dead at their locations, underscoring the company’s commitment to innovation and delivering exceptional gaming experiences.
Millman is confident that UK players will enjoy playing the Book of Dead casino game in William Hill’s physical locations, as they have online over the years. Given their shared passion for gaming, he also emphasizes Play’n GO as an excellent partner for William Hill.
“We can think of no better partner than Play’n GO, who share our dedication to responsible gaming and entertainment,” said Ian Millman, UK Gaming Director at William Hill. “Together, we aim to drive innovation through the gaming industry.”
Johan Törnqvist, Co-founder and CEO of Play’n GO, also expressed his excitement, calling this launch a “significant day in the company’s history.” He credits his team’s hard work and expertise for this remarkable achievement.
Törnqvist reveals that Play’n GO is excited to lead the convergence between iGaming and traditional casino gaming. He believes that merging the online and land-based gaming sectors will lay the groundwork for future developments. Törnqvist stated that thrilled to witness the long-awaited UK land-based debut of the world’s most popular online slot game, Book of Dead.
Moreover, Törnqvist hints that this is just the beginning, suggesting that Play’n GO intends further to explore the translation of online slots into land-based settings. However, he assures that this expansion will be approached carefully, as Play’n GO is deeply committed to safer gambling and the industry’s future.
“William Hill shares our strong commitment to safer gambling,” affirms Johan Törnqvist. “I’m confident that our partnership in the land-based sector will be long and fruitful.”
Importantly, this marks the first time Play’n GO’s online slots have been made available in a traditional casino. The supplier’s latest games, Sweet Alchemy 2 and Rascal Riches demonstrate their dedication to delivering innovative and engaging gaming experiences.
In conclusion, this collaboration between William Hill and Play’n GO signifies a groundbreaking shift in the gaming industry, merging the realms of online and land-based gaming. Not only does it enhance the gaming experience for the players, but it also sets a precedent for the potential future of the industry.
As digital technology continues to evolve and redefine engagement, the success of casinos with Book of Dead may be the tip of the iceberg. With both companies committed to innovation and safer gambling, we can expect a future where the boundaries between online and offline gaming blur even further. Ultimately, the players stand to gain the most from this pioneering partnership.
