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Puma had roped in India captain Virat Kohli as its model ambassador in 2017.© AFP
German sports activities attire and footwear main Puma could possibly be the frontrunner in bagging the Indian cricket staff’s equipment sponsorship rights whereas rival Adidas may additionally enter the fray. However, it could not be confirmed whether or not Nike would re-bid after refusing BCCI’s scaled down bid provide from their Rs 370 crore (plus 30 crore royalty), which they paid from 2016 to 2020. “I can confirm you that Puma has bought the ITT (Invitation to Tender) document worth Rs 1 lakh. While buying bid document doesn’t mean one is bidding, Puma has shown genuine interest in submitting a bid,” a senior BCCI official informed PTI on situations of anonymity.
It is learnt that Adidas too has proven curiosity however whether or not will probably be bidding for the sponsorship rights continues to be not identified.
Even although some really feel that the German big may independently bid for merchandise merchandise, which will likely be a separate tender. Selling of unique merchandise merchandise relies on what number of unique shops an organization has together with the purpose of gross sales (outlets that sells your organization’s merchandise).
While Puma has over 350 unique shops, Adidas has greater than 450 shops which makes these two firms probably the most wanted. A senior trade insider defined the entire sponsorship concern in these turbulent financial occasions.
“Don’t be surprised if the new rights holder pays something around 200 crore for a five-year deal which will be significantly less than what Nike paid during previous term,” the trade veteran defined.
“Look BCCI offered Nike the first right of refusal and that too a scaled down offer which they declined. This could mean two things. Either they are not interested or may submit a bid which is even more scaled down than what BCCI offered,” he mentioned.
As far as Puma is anxious, it has had an elevated curiosity within the Indian market through the years particularly by IPL however now it additionally has India captain Virat Kohli as its model ambassador together with KL Rahul.
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“Puma has been a part of IPL for some years now and with Virat in their roster, it would only enhance their presence in Indian market,” he added.
The BCCI in it is new bid has saved a base worth of Rs 61 lakh per match in comparison with the Rs 88 lakh over the last cycle.
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