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This is the finest tl;dr I might make, authentic decreased by 61%. (I’m a bot)
In the 12 months to end-August, IKEA’s on-line gross sales jumped by 45%.”The number of copies has gone down, but we have also seen that people have much more used our website, apps and social media. The catalogue became less and less important,” said Konrad Gruss, Managing Director at franchisor Inter IKEA Systems – a division of model proprietor Inter IKEA Group.
Gruss, an IKEA veteran who took on the new place in June, said he felt emotional about the decision as the catalogue has been a massive half of IKEA for him and for different workers, who grew up with it.
The catalogue has sparked controversy on events, such as when IKEA in 2012 airbrushed girls out right here of a Saudi Arabia model, elevating questions on the group’s insurance policies in the direction of gender equality.
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