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The sweet firm is launching a peanut butter and chocolate Snack Cake, which it is billing as a “mid-morning snack.” The product will come in a two-cake package deal for $1.99, and can formally hit shops nationwide in December, becoming a member of a big line of Reese’s merchandise together with Reese’s Puffs breakfast cereal.
It could sound like a recipe for a morning sugar excessive and subsequent sugar crash. But you’re not alone if you crave sugar earlier than lunch, in line with analysis Reese’s cited: 83% of adults in the US say they have indulged in dessert earlier than midday in the previous month, in line with a survey from SightX, a market analysis software program firm.
“We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth,” Mike Orr, a model supervisor of grocery and snack manufacturers at Reese’s proprietor Hershey (HSY), mentioned in a press launch. “We know that sometimes you just don’t want to wait until lunch.”
Reese’s is not the solely model capitalizing on extra Americans consuming at residence throughout the pandemic in harried instances. Kraft lately rebranded its Kraft Macaroni and Cheese Dinner so as to add the phrase “breakfast” to the field, hoping the label would take away a few of the disgrace related to dad and mom serving their youngsters easy-to-make non-breakfast meals in the morning.
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