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According to a brand new report from The Wall Street Journal, Amazon is now in exclusive talks to buy the impartial podcast community Wondery. This comes after a report final month advised that Apple was amongst a handful of corporations that had expressed curiosity in buying Wondery.
Today’s report says that the talks between Amazon and Wondery worth the company at over $300 million. The talks, whereas exclusive, are nonetheless “ongoing and negotiations could still fall apart,” the report cautions. The valuation comes as Wondery will improve its income to greater than $40 million this yr.
The WSJ additionally has some element on why the acquisition of Wondery can be so notable:
Closely held Wondery is the final massive impartial podcaster available on the market—and will current the ultimate alternative for a significant tech or media large to purchase its method into the exploding discipline. Wondery’s buyers embody enterprise-capital corporations resembling Waverley Capital, Lerer Hippeau Ventures, Greycroft Partners and Advancit Capital.
Apple and Wondery do have an present relationship. Earlier this yr, it was introduced that Apple TV+ would develop a restricted collection telling the story of WeWork, based mostly on the Wondery podcast “WeCrashed: The Rise and Fall of WeWork.”
For Apple, Wondery was an fascinating acquisition goal possible due to the enhance it might present to each Apple Podcasts in addition to Apple TV+. Apple has slowly been increasing its podcasting efforts just lately, introducing companion podcasts for TV+ originals and buying the Scout FM podcast app earlier this yr.
Nonetheless, regardless of Apple’s curiosity in buying Wondery, it seems that Amazon has turn into the entrance-runner. Notably, Spotify had apparently determined not to throw its hat in the ring, regardless of having beforehand acquired a large number of podcasting corporations.
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(This story has not been edited by Newslivenation workers and is auto-generated from a syndicated feed.)