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Roposo, the video-first Indian social media platform, expects to see shut to 1 crore new customers be part of its platform by at present itself, simply sooner or later after the federal government of India introduced a ban on 59 Chinese apps, of which TikTookay was one. Speaking to News18, Mayank Bhangadia, co-founder and chief government officer of Roposo, says, “Since morning we are witnessing a massive growth in traffic, the nature of which we have not seen before. The surge began since last night, and we expect to ride this wave to add close to 1 crore new users to Roposo by the end of the day.”
Roposo, which has 65 million customers on its platform, has reportedly obtained a big increase because of this of the ban on Chinese quick video social media platforms, reminiscent of TikTookay, Likee, Bigo Live, Vigo Video and Helo. Bhangadia says that one of the important thing causes behind this development spurt are native content material creators. He says, “Over the past four years, we have built our platform from the ground-up keeping content creators at the centre. We have over 30 channels or topics where original content creators publish their work.”
Bhangadia additionally claims that Roposo provides the very best income mannequin for content material creators in India, in phrases of social video apps. “We don’t just reward our top content creators – our model is such that even smaller creators can earn well, given the visibility that they get on our platform. Post the ban, more creators are joining our platform, and they are encouraging their followers to also join them on our platform, which is boosting our numbers,” he says.
Roposo presently has over 65 million customers on its platform, with month-to-month lively customers rely of over 25 million. Bhangadia says that its attain is definitely a lot increased thanks to its dad or mum firm, Glance, which is owned by Indian startup, InMobi. “Glance has a daily user base of over 100 million active users, and Roposo’s content is fed into the Glance lock screens. As a result, our reach is over 125 million active users every day,” he provides.
Going ahead, Bhangadia says that he expects these numbers to change quickly within the coming days. He expects this surge to proceed within the coming days, as extra customers would possible search for alternate platforms to publish their content material on.
Roposo will probably be competing in opposition to different Indian social media platforms reminiscent of Chingari, and the extra established ShareChat. While the previous has been posting numbers reminiscent of over 1 million video views by its customers in 30 minutes, ShareChat presently has over 60 million month-to-month lively customers on its platform, making it the largest Indian social media platform on the market proper now.
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